Tag Archives: Paul Rand

Transmission (Part 2)

Eight years later, the revision still stings logo connoisseurs. In “How to Ruin a Great Design” in the March 13, 2011 New York Times, design critic Alice Rawsthorn categorized it as a “crime against design.” “…UPS did this by replacing the wonderful “present” logo designed by Paul Rand in 1961, with a dispiritingly bland version …