On Brand Bible Blogumentary

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My visit last February to the Master of Professional Studies in Branding at the School of Visual Arts in New York was documented at the RockPaperInk website in the “Brand Bible Blogumentary” post “Advice from Kenneth FitzGerald.” Thanks to program chair Debbie Millman for the invitation and post, and to her welcoming and inspiring students!

The Chronographic Survey #1: How to Think Like a Great Graphic Designer

How to Think Like a Great Graphic Designer by Debbie Millman
Paperback: 256 pages
Publisher: Allworth Press, 2007
How acquired: Purchased at Debbie Millman lecture

This collection of interviews presents 20 noted graphic design-related figures ruminating about their activity. In her introduction, Debbie Millman disclaims the book’s title but it’s fairly descriptive, being instructive by example rather than recipe. Since the book makes no pretension of compiling a definitive list of contemporary design “greats,” I won’t fuss overlong (for me) over the arbitrariness of the designation.

What does constitute graphic design greatness? All of the interviewees are practically accomplished graphic designers (save John Maeda, who has renown but simply isn’t a graphic designer by the field’s common standards). However, the jury’s out on the long-term significance of most of these practitioners. That many other designers could claim equal—or greater—stature compared to those selected doesn’t spoil the book. Still, it would have helped for Millman to, at least briefly, outline her criteria. Continue reading “The Chronographic Survey #1: How to Think Like a Great Graphic Designer”